Three Overlooked Groups Looking for Healthcare Solutions

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Three Overlooked Groups Looking for Innovative Healthcare Solutions [How Direct Primary Care Can Address Their Needs]

June 15 | 3 mins

One of the best ways to distinguish yourself from competitors is to demonstrate to clients that you are incredibly knowledgeable about your industry. If you never revisit old strategies or offer new solutions to improve health plans, it can leave the door open for more innovative competitors to pursue your clients.

Here we’ll examine three overlooked client groups looking for more accessible and cost-effective healthcare solutions and how direct primary care (DPC) can address their needs.

Car Dealers
American automakers are experiencing the worst sales decline in decades. Last year’s sales were down 15 percent, which marked the worst drop since at least 1980. Even before the pandemic, competition intensified, and profit margins grew thinner as eCommerce entered the space.

You may think of only offering traditional health insurance options to major national chains, but even these large auto dealers are looking for ways to cut health plan costs in the current landscape. The small to mid-sized companies who escaped 2020 intact are also open to options that don’t have the cash-flow volatility associated with self-funded plans.

By incorporating direct primary care into their existing plan, clients of every size can divert insurance claims away from their health plan. Because DPC is not health insurance but a medical membership, employees can get unlimited primary care without any claims impacting their employer’s profits. Primary care is the foundation for good health. It defends against serious acute conditions and chronic illnesses with preventive screenings and timely care when appropriately utilized. With a direct primary care foundation, employees are more likely to save on out-of-pocket costs, insurance premiums, and deductibles while saving their employers money long term.

Direct primary care can address health plan concerns for fully insured, self-funded, and level-funded clients. Brokers don’t have to give up the commissions associated with keeping clients with traditional insurance providers. They can add DPC to any health plan alongside a BUCA or other insurance providers to help divert claims.

Agricultural Workers
Sources estimate that there are between 4 and 4.5 million agricultural workers in the United States. According to Farmworker Justice, 75 percent of those workers are immigrants. Most farms don’t provide expected benefits like sick leave, paid vacation, or health insurance. And many workers are not eligible for benefits because their jobs are seasonal and intermittent.

Direct primary care is a terrific option for this population for the following reasons:

Low monthly membership fee
Nationwide availability
The convenience of telemedicine or virtual visits
Membership does not require an SSN
Bilingual patient navigation representatives educate members on their membership benefits
Bilingual patient navigation representatives also triage the patient’s concern and make the appointments on their behalf – eliminating the confusion surrounding the US healthcare system

A monthly membership with a DPC provider is very affordable, even for low-wage earners. For minimal to no out-of-pocket expense, farmworkers can see a primary care provider as much as they need for a low monthly fee. Because their livelihood depends on them staying healthy, the ability to quickly schedule appointments in the office or virtually is imperative.

Professional Associations
Whether you’re a starving artist or a marketing executive, there are guilds, unions, bureaus, and chambers of commerce all over the country that offer members health benefits. Since the income range for freelancers and other professionals varies widely, associations should offer a range of easily accessible and cost-effective benefits for everyone along the spectrum.

Nationwide DPC providers like Healthcare2U offer direct primary care memberships specifically designed with professional associations in mind. If you’d like more information on bringing innovative healthcare solutions to associations or any other overlooked groups, contact Healthcare2U for more details.