Non-Insurance Health Care Alternatives: Building Broker Business and Helping Overlooked Populations

Article: Non-Insurance Health Care Alternatives: Building Broker Business and Helping Overlooked Populations
Publication: Benefits Pro Magazine
AuthorCharlie Geiselhart

Because of rising health care expenses, many employers elect to offer their employee populations high deductible health plans (HDHPs), which provide unattractive benefits because of the expenses involved. According to Kaiser Family Foundation, the average premium for family coverage has increased 22% over the last five years and 54% over the previous 10 years. These premiums have significantly outpaced the growth of workers’ wages and inflation during that same period.

With premiums escalating for every family member added to a health plan, even employees with health coverage through their employer often can’t afford to cover their dependents.

These uninsured dependents have previously been viewed as an unserviceable population, but benefits brokers can utilize non-insurance health care alternatives to provide usable benefits to a population that dearly needs them.

Read the full article here: BenefitsPro Magazine

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Linking Healthcare Benefits to Workforce Strategy for Small Businesses

Article: Linking Healthcare Benefits to Workforce Strategy for Small Businesses.
Publication: America’s Benefit Specialist Magazine
Author: Charlie Geiselhart

A comprehensive benefits package contributes to a healthy work culture by promoting employees’ physical and mental well-being. It also makes employees feel valued and brings greater peace of mind when they know their families can get the healthcare they need. Not only do excellent benefits help raise morale and create a positive work environment, but they also help small employers stand out among candidates in a highly competitive hiring landscape.

Even before a pandemic that caused economic upheaval on a massive scale, small businesses struggled to provide meaningful benefits and retain good talent. The Commonwealth Fund did a study in 2019 that revealed healthcare costs are the top concern for small businesses. When asked to choose their top two challenges, 37 percent cited the cost of providing health coverage to employees, followed by 33 percent who said attracting new customers was top of mind.

That was during a time when small business owners felt their businesses were doing well. Now that many are struggling to maintain after the pandemic, smaller clients lose hope because they don’t know about more affordable healthcare alternatives. Here we’ll examine why small businesses have limited healthcare options and how brokers can address these disparities.

Read the full article here: America’s Benefit Specialist Magazine.

Interested in learning more? Let’s get in touch